The Effects of Cigarette Package Warning Size and Use of Pictures on Senior High School Students in Taiwan
Date Issued
2011
Date
2011
Author(s)
Hsu, Shih-Han
Abstract
Abstract
This research aims to heed the effects of cigarette package warnings in different sizes and patterns . Researcher has sought to observe the impact of these graphic warnings, primarily set on three diverse parts which are "fear strengths" ,"fear categories" and "image sizes" of the cigarette package warnings.
Researcher has selected a few warning labels and taken “demographic backgrounds”, “interpersonal factors” and “environmental factors” into accounts to examine how these factors would influence young people in their attitudes and perceptions.
This study was completed at several randomly picked senior high schools in Taipei, and the researcher has adopted convenience sampling methods and structured questionnaires. There was a total of 213 high school respondents who took part in this voluntary study. The results are as follows:
After manipulating “fear strengths” and “fear categories”. The outcome indicates how these different warning graphics work by arousing teenage smokers out of four motives, “health perception”, “fears”, “discourages effect” and “willingness to act”.
The second operational level is the "fear strengths", which has two level of strength. “High fear level” will post more “fear” than ”low fear level”; “the health fear category” have more significant performances on “health perception”, “discourages effect” and “willingness to act” than “social fear category”.
Third, the “high fear level” of warning label would create an impact of “fear”, not only in “health fear category”, but also in “social fear category”. However, specific “demographic variables” and “environmental factors” of smokers will, to some extent, play important parts in the perception of cigarette package warning.
Fourth, the higher “environment factors” smokers have, the worse “fear”, “discourages effect”, and “willingness to act” they perform. Besides, the lower level of “the awareness of tobacco threat”, the worse “health perception” and “discourages effect” they demonstrate.
The findings suggest that the warning graphic design on cigarette package should be “high fear category” oriented. In addition, we should consider the factors of “age”, “interpersonal factors” and “the awareness of tobacco threat” of smokers, which would cause an impact on the smokers’ attitude toward cigarette package warning.
Keywords: cigarette package warning, tobacco control, youth, health perception, willingness to act
Subjects
graphic cigarette warning
tobacco control
youth
health perception
willingness to act
SDGs
Type
thesis
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