A Research on Business Strategy of Coating Service Providers —A Case Study on A Corp.

In case of Taiwan’s economic goes weak, most government and enterprise people ask business selves for the industries or business growing strategies. Nevertheless, it is not an easy job especially for the small-medium companies. This research tries to express an entire strategy process by the representative case, then become a reference model for the interested people. A Corp. is a traditional small-medium trading company. Its’ business items are coating process materials and relative, and its’ sales amount obviously drop since 2013. To lead the company by a growing business strategy is a top important topic ! In this research, through the Five Forces Analysis on environment & industry competition, also Business Change theory on business ability & resource, it approaches the actual growing strategy with the business model. On the other hand, figure out the expected strategy performance as short term financial number, also feedback the expected strategy result to the employee, share- holders, and the industry & societies to form the Business Culture between, it approaches the actual Double Ways Research on Business Strategy. Even it is the case limited, this research offers a complete strategy model in dynamic thinking way, and hopefully can be referenced for most small-medium companies and entrepreneurs.