The Key Successful Factors of Jewelry Manufacturers in Taiwan — An Example of B Co.
Date Issued
2014
Date
2014
Author(s)
Liu, Chia-Wei
Abstract
The jewelry manufacturers always play an invisible but important role in Taiwan’s jewelry industry. Jewelry manufacturers usually stand behind the scenes; In fact, jewelry manufacturers are very important to the fundamentals and the future of the development of the jewelry industry. Although Taiwan owns world-class metalworking techniques, consumers often do not realize the market value of such talents because of the lack of professional and social recognition for metalworking experts.
This thesis aims to enhance consumers’ understanding of the jewelry manufacturing industry eco-system in Taiwan, including the linkages of its upstream and downstream sectors. If consumers acquire some idea about the origin of the jewelries they wear, they may appreciate more about the hard-work of craftsmen in accomplishing the masterpieces behind the scenes.
Through the analyses of case studies, the report identified and analyzed key successful factors of Taiwan’s jewelry manufacturing industry, and the process of their industrial transformation. Based on technology and integrity, Taiwan’s jewelry manufacturers strive to acquire world-class manufacturing processing techniques, with the hope to jointly upgrade the Taiwan jewelry industry and ensure the sustainability of the metalworking cultural heritage in Taiwan.
Subjects
珠寶飾品加工業
關鍵成功因素
PEST分析
五力分析
問卷調查
個案分析
Type
thesis
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ntu-103-P00746037-1.pdf
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