Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies

Journal

Journal of Management Information Systems

Journal Volume

23

Journal Issue

2

Pages

233-266

Date Issued

2006

Author(s)

Lim K.H.

Lee M.K.O.

Benbasat I.

DOI

10.2753/MIS0742-1222230210

URI

https://www.scopus.com/inward/record.uri?eid=2-s2.0-33750378849&doi=10.2753%2fMIS0742-1222230210&partnerID=40&md5=a5f72c36f8f4c223436f4de14128a3a4

https://scholars.lib.ntu.edu.tw/handle/123456789/577374

Type

journal article