Do consumers gain or lose when more people buy the same brand

Resource

European Journal of Political Economy, 12(2), 309-330

Journal

European Journal of Political Economy

Journal Volume

12

Journal Issue

2

Pages

309-330

Date Issued

1996

Date

1996

Author(s)

Chou, Chien-fu

Shy, Oz

URI

Type

journal article

File(s)

Name

09.pdf

Size

24.11 KB

Format

Adobe PDF

Checksum

(MD5):2e352fd2e4d323809f01ee9d28b9d2c4