Integration Strategies of The Property Management Industry and The Total Homecare Industry in Taiwan
Date Issued
2011
Date
2011
Author(s)
Tang, Hui-Pei
Abstract
Thesis Abstract
Executive MBA Program in Accounting and Management Decision-Making
College of Management
National Taiwan University
NAME: Tang, Hui-pei
MONTH/ YEAR: July, 2011
Advisor: Ko, Chen-en
Title: Integration Strategies of The Property Management Industry and The Total Homecare Industry in Taiwan
The property management in Taiwan has been developed under the environment of scarcity of government industrial support, lack of economic scales and its own historical background. When it comes to the issues of property management development, such as adaptation barrier from the existing organization into the business model of global large scale property management firms and the commitment on brand awareness development, a decent size developed property management company may find opportunities on extending its core competences on each of its professional services items. In the light of changes of population structure and medicare environment, the development potential of Total Homecare services is worth to be invested by local property management firms.
This research is based on the value chain analysis and resources-based view theory analysis to find out the core competence of local property management firms. Majority of the study samples posses characters of long-term resource concentration, resource accumulation and resources conservation, yet the profound experiences on human resource management, client demand services satisfaction, resource integration, data-base collection and the most valuable local client database; in addition, local manpower, organization supply-chain database has provides its competitive strength to compete against international property management firms, which is the research finding of this thesis for the local property management firms to be able to step into the Total Homecare services industry.
The bottleneck of Tele Homecare industry developments nowadays are 1) the Tele Homecare industry is still trying to find out what are the differentiated product values to consumers ? Consumers are unwilling to use Tele Homecare services and only subject to low payment services.(2) Taiwan has a well-endowed resources of medicare services. Consumers incline to use services provided by national health insurance. Most of the Tele Homecare services can be replaced by national health insurance resources. (3) Solutions need to be provided with the supports of technology and experience fronts that includes issues like long-distance health monitor warning system, information system on urgent reporting, confidentiality of database management, confidentiality of transmission devices, system stability, false alarm prevention and risk management.(4)Integration of Tele Homecare industry require a large amount of capital investment at initial stage. Gauge of capital return and investment risks is difficult at current consumer behavior; hence it forms a vicious cycle of industry development.
In summary, this research suggest local property management firms should integrate its core competence on human resource management and home information application management. Combining the life-care services on top of the traditional Tele Homecare industry services and name it as a Total Homecare service industry, property management firms shall be able to participate into part of the Tele Homecare industrial food chain. The strategy through the study of this research concludes：To co-work with a good reputation medicare background organization, the process development requires a large scale of human resources, satisfaction of demands on home life assistance and caring at different needs and hours, long hours of monitoring systems and equipments on urgent warnings and insure the linkage stability of medicare resources during urgent time. The future Total Homecare service industry will be the last miles for medicare industry, property management firms should strengthen its Data Minig ability to leverage its resources and increase its life cycle on new products. For mid-to-long term development target, companies should cope with the demand and changes of the home-care market, based on the sales development and new services launch etc to capture the biggest consumer surplus to gain more profitability based on the current structure.
Subjects
Property management
Tele Homecare
Total Homecare
Value chain
Resources-based view
Core competence
Industrial Integration strategy
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-100-P95744017-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):f8fd7ad78d3b784c8627d9507b99fac3