The Marketing Strategy Analysis of Taiwan’s Beverage Industry Entering the Indonesia Halal Market

The purpose of this research is to analyze the most imporant and huge abroad market for Taiwan. Among the markets, the Indonesia halal market is the most attractive beacuse the population is young, the Islamists are the most in the world and Chinese has engaged in business in Indonesia a long time ago. Furthermore, we focus on Taiwan’s beverage industry like tea, coffee, soft drink and juice manufacturers entering the Indonesia halal market. A literature review and case study were adopted to collect the data and material. The results revealed that how to access the halal identification and the marketing strategy of beverage industry using the location-based approachs to sell their products. This research may serve as a guide for those who want to enter the Indonesia beverage halal market and futher research on management.