American Satellite Digital Audio Radio Service Industry Analysis: SIRIUS and XM’s Co-petition Case Study
Date Issued
2007
Date
2007
Author(s)
Liu, Meng-Hsien
DOI
zh-TW
Abstract
The creation of new industry often resulted from the technology innovation, and the widely adoption of new technology is a challenging job. The government's policies, economics and social factors, the demand established, the driven by application, the maturity of industry supply chain and the popular price, all the factors above will determine the success or failure of the new industry.
The radio communication successfully tested by Marconi in 1895 to create the radio world. It’s more than a century since radio broadcasting technology to be brought to people, rado broadcasting technology experienced the AM and FM technology, it continues to evolve. Broadcast technology started from AM and FM to evolve to terrestrial TV broadcasting to include video, then the satellite TV broadcasting to be introduced to people. AM and FM radio such the oldest broadcast technology now moves to the development of DAB and satellite broadcasting.
In 1922, a New York based radio station WEAF got 50 dollars payment from the Long Island real estate company to help them to broadcast 10 minutes advertisement. This is the first time to do commercial broadcast radio, and people accept the advertisement to be delivered while listening to the radio program for free.
In 1999, WorldSpace Corporation launched the world's first satellite digital audio radio service (SDARS) in Africa. XM Satellite Radio and SIRIUS Satellite Radio launched such services in the United States in 2001 and 2002 seperately. The SDARS service is not free of charge, people need to buy special satellite reveiver, and to pay monthly fee. People got used to listen to radio program for free, whether they will accept to pay for the service? This paper will attempt to analyze the U.S. satellite digital audio radio service industry.
Subjects
衛星數位音訊廣播服務
波特的競爭五力
價值鏈
價值網
SDARS
Value Chain
Value Net
Type
other