The Comparison between Taiwanese and Korean TV Drama in Japan Market
Date Issued
2011
Date
2011
Author(s)
Kawamura, Yuki
Abstract
Abstract
In 2004, Korean drama “Winter Sonata” brought ‘Korean Wave’ in Japan. Not only mass media, but scholars also noticed this phenomenon and researched on ‘Korean Wave (Hallyu)’ or “Winter Sonata” from various aspects. When ‘Korean Wave’ made a big trend, the word ‘Chinese Wave (Hualiu)’ also appeared. However, unlike ‘Korean Wave’, ‘Chinese Wave’ didn’t receive great attention and didn’t become an object of research.
Therefore, this research will compare Taiwanese drama with Korean drama, and also research how fans of T/K drama discuss in the internet community. What’s more, through this comparison, this research tries to point out what elements Taiwanese drama is more lacking than Korean drama, and also gives some hint for Taiwanese drama to enter the Japanese market.
This research proves that Japanese TV market is coming to a multi channel era, but between broadcast television and satellite television or area independent television, the difference of resource still exist. It is also a chance for Asian TV program to be broadcasted in Japan. In Japan, Korean drama already became popular and succeeded to win various audiences. Compared with Korean drama, Taiwanese drama is not popular and hasn’t won various audiences yet. It results from that Taiwanese drama is lack of ability of production, amount and genre of drama, just satisfies the needs of existing Taiwanese drama fans.
In the globalization era, the cultural industry influences every sphere, and some governments begin to get oversea markets aggressively. Japanese expenditure on cultural products is not small. Japan is a glamorous market for foreign cultural industries. Therefore, it is better for Taiwan to research Japanese market very well and frame a strategy to enter the Japanese market.
Subjects
Chinese Wave
Korean Wave
Taiwanese drama
Korean drama
Japanese TV
Type
thesis
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