Exploring Web2.0 Subculture by Using Dramaturgical Theory An Example of Wretch Blog
Date Issued
2008
Date
2008
Author(s)
Kao, Chia-Lung
Abstract
The research is discussing about blog users’ using and sharing behaviors in Web2.0 subculture from Goffman’s dramaturgical theory’s performing concept. The users could be divided into four roles when performing on the stage of Wretch (which means in the blog), including the leading roles, supporting roles, bystanders, and pranksters. The author debates on the four roles’ existing reasons, behaviors, performing effectiveness and performing conditional factors separately. And, by this, he clearly built four different kinds of causing behavior patterns. Through depth interviewing with blog users, simultaneously it found the roles have the quality of having the process of moving and changing. Users’ role may change by different stage. For example, the leading roles could change to become the supporting roles. And on same stage the leading roles may exchange the roles with the pranksters. The research also found that users’ roles are not always the same, nor only one man in one role. At last, the researcher defines that the three main factors of blogs’ subculture from the interviewer’s describing of roles’ performing behaviors are: co-created values in subculture, fluid subcultural boundary and to be equipped with the solid hierarchy structure.
Subjects
Subculture
Blog
Qualitative research
Type
thesis
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