Port of Kaohsiung’s Developing Strategies while Confronting with the Threats from Mainland China’s Ports
Date Issued
2007
Date
2007
Author(s)
Tseng, Chih-Hwang
DOI
zh-TW
Abstract
A mass shipping transportation demand has developed from the recent rapid growth of the economic and trade activities of Mainland China. The international shipping lines are increasing their service scale and frequency to the coastal container ports in Mainland China. This trend variation will not only gradually dilute the importance of Prot of Kaohsiung (POK) as a hub port in the Asia-Pacific region but also induce the negative impact to the development of Taiwan’s local industry.
Toward directing POK’s future development from a practical point of view, this study extensively collects the up-to-date information on the internal and external environment of POK as well as the latest development of Mainland China’s ports. Thereafter, SWOT analysis method is adopted to examine the Strengths and Weaknesses of the management of POK and identify her Opportunities and Threats in the market place. The development strategies of POK are then further proposed based on the SWOT matrix’s matching results.
The suggested strategies include: accelerating the progress of direct shipping across the Strait to ensure the hub position, promoting the development of the Offshore Container Terminal with government fund, expediting the reformation of the port and navigation management system, speeding up the electronization and the setup of the single-window service platform, attracting the cargo from South-East Asia, more authorization and deregulation, integrating the human resources, hastening the privatization process, etc. All these pragmatic suggestions are based on the overall consideration on the development of POK and Taiwan’s industry, presumably, they could serve as useful references for the related government organizations in their decision making process.
Subjects
樞紐港
SWOT矩陣
兩岸直航
單一窗口服務平台
hub port
SWOT analysis
direct shipping across the Strait
single-window service platform
Type
other
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