Internet Banking Adoption in the Philippines – An Empirical Study
Date Issued
2015
Date
2015
Author(s)
Kao, Ya-Yi
Abstract
Internet banking adoption was also researched in various regions and tested via different models; however, few investigated into the Republic of the Philippines. This study explores consumers’ adoption and usage behaviour in the Philippines with decomposed theory of planned behaviour as theoretical framework and verifies the hypotheses with empirical evidences. The result shows that attitude, subjective norm and behavioural control affect Filipinos’ usage behaviour with different influencing powers.
Subjects
Internet Banking
Online Banking
Decomposed TPB
Philippines
Heckman
Type
thesis