A LOCATIONAL ANALYSIS OF DIFFERENTIAL CONSUMER BEHAVIORS IN SHOPPING MALLS—A Comparison between TaiMall and CPCity Living Mall
Date Issued
2005
Date
2005
Author(s)
Chen, Ji-Jia
DOI
zh-TW
Abstract
The development of shopping malls in Taiwan had been limited because of no access to land gaining. In 1999, new land policy was conducted, there began to emerge some shopping malls. This paper deals with an out-of-town shopping mall-TaiMall and an inner-city shopping mall-CPCity Living Mall. Firstly, the research starts with a survey of their locations and structure of the tenants. Secondly, with a survey method of questionnaire, this paper aims to identify and compare the business trade areas and their consumer behaviors of these two shopping malls with different location characters.
The research results show that the strategy of management for shopping malls and the consumers’ behavior will differentiate because of different location characters. Out-of-town shopping mall-TaiMall later develops a recreational shopping strategy, and inner-city shopping mall-CPCity Living Mall offers a commercial shopping model. Besides, main business trade area of TaiMall is in Taoyuan County and the main business trade area of CPCity Living Mall is in the Taipei City. Both of them serve as regional markets, and their main business trade areas are not overlapped each other, so there are no competition between out-of town and inner-city town.
Subjects
郊區型購物中心
市區型購物中心
消費者行為
娛樂消費
購物消費
Out-of-town shopping mall
Inner-city shopping mall
Consumer Behavior
Commercial shopping
Recreational shopping
SDGs
Type
thesis
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