Accessing the Growth Strategy of Foreign Third Party Logistics Firms in China: An Industrial Structure Approach
Date Issued
2010
Date
2010
Author(s)
Ger, Lawrence
Abstract
NAME：Lawrence Ger MONTH/YEAR：June, 2010
ADVISER：Yi-Lung Jaw
TITLE：Accessing the Growth Strategy of Foreign Third Party Logistics Firms in China: An Industrial Structure Approach
Purpose – Aims to develop an industrial structure approach to help third-party logistics (3PL) providers in developing their winning strategy in Mainland China.
Design/methodology/approach – A heuristic approach by using six forces analysis and value net model to develop business strategy for foreign 3PLs in Mainland China. One selected foreign 3PL has been used as an example.
Findings – Identified the environmental factors, current position and game rules of foreign 3PLs providers in Mainland China. Develop future strategy by changing the way to play the game and to cope with the intense competition faced in Mainland China''s immense logistics markets.
Research limitations/implications – Due to the fact that most updated market information is difficult to collect, not all the data collected in this thesis are the most recent ones. Those market data collected from various sources may not consistent with each other.
Practical implications – This study suggests a very helpful tool for foreign 3PLs to review their current strategy position and base on the findings to develop wining strategy in Mainland China. It provides guidance for 3PLs executives to formulate logistics strategy, to adjust business objectives and to prioritize operations in Mainland China.
Originality/value – This study proposes an industrial structure approach in helping foreign 3PL to develop their winning strategy in China. All practitioners in China can benefit from this study and use this approach to develop their own wining strategy.
Subjects
Five Forces Analysis
Value Net Model
Core Competence
Outsourcing
China
Third Party Logistics
Type
thesis
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