Wealth-management Behavior among Elderly Consumers

The main purpose of this study is to investigate the wealth-management behavior of the elderly people in Taiwan. Through a quantitative survey of 171 samples for the elderly consumers of the bank A in 2007, we have got the following findings:.People with “negative” personality characteristics do not prefer to depend on word-of mouth information to make investment decision..Risk-bearing attitude and life style are the key variables to affect elder consumers’ familiarity with financial products/services, sources of professional information, word-of-mouth information, investment intention, and investment confidence..Variables such as gender, age, occupation, marriage status, financial-preference attribution, and investment duration etc. have no effect on the wealth-management behaviors of the elderly consumers..Education background and residence region are the key demographic variables to affect elder consumers’ wealth-management behaviors.