The Effect of Leadership Styles and Job Characteristics on Employees’ Organizational Commitment-A Case Study of G Digital Entertainment Corporation
Date Issued
2011
Date
2011
Author(s)
Li, Chung-Hsun
Abstract
Even though G Digital Entertainment Corporation has been established for 15 years, but it still needs new young members to satisfy its expansion of business. However, some problems still exist. In addition to longer life cycle of online game product and higher competition, because most of young members just start their own careers, so how to catch their minds and give further training to them have become the critical problems to this corporation.
Among all factors which affect employees’ organizational commitment, my research particularly focused on two types of leadership and five job characteristics. In questionnaire survey, my research investigated 182 G Corporation members. According to the results of statistic analysis in respect of two types of leadership, my research discovered that both of transformational leadership and transactional leadership not only significantly positively correlate with affective commitment, continuance commitment, and normative commitment but also significantly positively influence affective commitment, continuance commitment, and normative commitment. Therefore, ideal leaders should do every effort to win employees’ respect, give them inspirations, and try hard to understand his/her own need. While every employee is convinced that the leader can be trusted, he/she will do as much as he/she can to help this organization and gradually has the sense that this organization cannot do without him/her.
In addition, according to the results of statistic analysis in respect of job characteristics, my research discovered that five characteristics significantly positively correlate with affective commitment, continuance commitment, and normative commitment; Task significance can significantly positively influence affective commitment and normative commitment; Autonomy can significantly positively influence normative commitment. Therefore, if the organization can meet employees’ expectations and requirements to provide something which can show themselves and create new values to them, employees’ organizational commitment will increase.
Subjects
Transformational leadership
Transactional leadership
Job characteristics
Organizational Commitment
Type
thesis
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