市民農園需求及經營管理之研究﹝2/2﹞
Date Issued
2001
Date
2001
Author(s)
DOI
892313B002165
Abstract
Allotment garden has agricultural and
recreational functions. Besides, it also has
many social benefits such as urban planning,
ecology and environmental education. Manage
of allotment garden is successful or frustrated
affects not only visitor’s site choice behavior
but also farmers’ economics profitability. This
study developed a conjoint model to forecast
users’ preferences for allotment garden and to
compare relative importance of allotment
garden attributes that may influence visitors’
choice behavior. Eighteen combinations of
seven site attributes were simulated. The
conjoint choice model was estimated for the
preference ranking data. The results showed
that the most important attribute is entry fees,
and next in order are whether it provides
opportunities for environmental education,
public service, outdoor recreation, farming,
and provides meal service or not. The less
important attribute is whether it sells farmers’
agricultural products.
Subjects
allotment garden
recreation choice behavior
recreation preference
conjoint analysis
stated preference
SDGs
Publisher
臺北市：國立臺灣大學園藝學系暨研究所
Type
report
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