Tradeoff between Push and Pull Strategy: The Moderating Role of Brand Awareness
Resource
Academy of Marketing Science, 2005 Annual Conference, Tampa, Florida, U.S.A
Journal
Marketing Technology and Customer Commitment in the New Economy(Developments in Marketing Science Proceedings of the Academy of Marketing Science)
Pages
259-264
Date Issued
2005
Date
2005
Author(s)
Spotts, Harlan E.
Type
conference paper