An Innovative Pricing Strategy to Inroad Tripartite Equilibrium of Taiwan Mobile Phone Market
Date Issued
2007
Date
2007
Author(s)
Lin, Yu-Hsin
DOI
zh-TW
Abstract
Perhaps this is a creative thesis that is worth more than billion NT dollars for new mobile operator. But or the destructive thesis that make existing mobile operator lose tens of billion NT dollars.
This research will get a brand-new pricing strategy by decomposing the pricing scheme of mobile operator: [Answer one minute, can dial one minute free.] Analysis through different situation simulations, helping the mobile operator to work out a innovative price strategies. We expect to be able to break through the tripartite equilibrium of Taiwan mobile phone market
The destructive innovation of new pricing strategies will form the asymmetric motivation to existing mobile operators, make them in a dilemma situation, changing the market share and making a great influence to whole mobile telecommunication industry.
This research discussed the thoughts and action plans of existing mobile operators when them faces such a destructive pricing strategy.
Quoted from the advisor, Professor Tang's statement: In the face of this destructive pricing strategy, the existing mobile operator will be first ' not to see ', it is not at all surprising to think that tactics of the little company can be found everywhere; And then after beginning to run in tactics of the new company, the existing mobile operator is ' scorn for ', think he still makes money very much, the present type of operation is irrefutable. After some experience and threaten, because of influencing by “Dominant Logic”, finally what is the matter at the beginning 'unable to understand'; Find 'unable to learn' after study thoroughly (because losses followed up are too high!), It is certainly that ' unable to beat ' finally, have to helplessly see the market snatched away by the new company. This is standard destiny while the existing company faces the destructive innovation.
This research will discuss the impact of new pricing strategies on whole consumer's welfare finally, it is the key point that the new pricing strategies draw consumers’ load increased or reduced. That determines whether the new pricing strategies are executable or not? Will the existing mobile operator follow up?
Subjects
不對稱動機
破壞性創新
訂價策略
Asymmetric Motivation
Disruptive Innovation
Pricing Strategy.
Type
other