Baby boomers' behaviors and attitudes of newspaper reading: A comparison among three layouts
Journal
IEEE 15th International Conference on Advanced Learning Technologies: Advanced Technologies for Supporting Open Access to Formal and Informal Learning
Pages
120-121
ISBN
9781467373333
Date Issued
2015
Author(s)
Fu L.-C.
Abstract
The purpose of this study is to understand baby boomers' behaviors and attitudes of newspaper reading. The three layouts provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the evaluation. The preliminary results showed that baby boomers had a significantly difference among the behaviors of font adjustment. Most participants satisfied with the layouts, but still had some problems. This article gives some suggestions for layout improvement.
SDGs
Type
conference paper