Analysis on the Governance Model of the Guardian''s Trust ownership
Date Issued
2014
Date
2014
Author(s)
Lai, Tzu-Hsin
Abstract
In light of the lack of cases of trust ownership of media enterprise in Taiwan and want of academic study on the subject matter, and regarding the distinct governance features demonstrated by the Guardian in different time spans, this study takes on historical approach to analyze the nature of the Guardian’s trust ownership as well as endeavors to provide a longitudinal framework of the newspaper’s governance under the trust structure, which enables the Guardian withstands the violent change of the media world while remains independent in news reporting.
Firstly, to allocate the nature of the Scott Trust, this study examines both the definition of trust and trust ownership models of news media enterprises. To build a framework of the governance of the Guardian, then, this study looks back on the major governance theory and related literature on median governance. The reviews show that the integration of corporate governance and news governance is one of the key factors to foster a news media be responsible for shareholders and stakeholders as a whole, which echoes the legendary editor of the Guardian C.P. Scott’s words in 1921, “…and editor and business manager should march hand in hand…”
This study provides a longitudinal framework and discussion of the Guardian’s governance composed by three periods of time, 1936-59, 1960-89 and 1990 till now. It concludes that both the trust ownership that guarded its sole objective of keeping the newspaper’s editorial and financial independence, and the corporate & news governance that draws on the Guardian’s tradition that respects editor, contributes greatly to the survival and success of the Guardian, which shows profit-seeking and public good-seeking are not the opposite. This result of this study also points out another possible option of business model for Taiwanese news media owners.
Subjects
衛報
信託所有權
治理
雙元治理
新聞媒體信託
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-103-R99342025-1.pdf
Size
23.54 KB
Format
Adobe PDF
Checksum
(MD5):220b5c4e34e69db3dcdb11e470dbafdb