Maximizing Tendency and Regret: The Moderating Role of Regulatory Focus
Date Issued
2010
Date
2010
Author(s)
Yang, Shu-Wen
Abstract
Previous research showed maximizers, who strive for “the best” choice, usually have lower happy and life satisfies, but higher depression and regret than satisfiers, who strive for “good enough” choice (Schwartz, Ward, Monterosso, Lyubomirsky, White, & Lehman, 2002). However, recent studies (Diab, Gillespie, Consulting, & Highhouse, 2008; Nenkov, Morrin, Ward, Schwartz, & Hulland, 2008) suggest that maximization scale combines lots of factors, and the complex factors might confound maximizing contruct and psychological adjustment. Diab and her colleague (2008) develop a maximizing tendency scale, which measure only “ high standard ” component, and found maximizing tendency was not significient with psychological adjustments, but only correlated with regre.They popuse that regret plays an important role in maximizing tendency and psychologial adjustment; The present study purposes that the regulatory foci behind strive the best might influence to maximizers’ regret. Study 1(a) shows the correlations between the two maximizing measure scales and psychological adjustments are partial consistent with past studies. Study 1 (b) indicates that either maximizers or satisfiers are not influenced from chronic regulatory foci relatived-strengh. Study 2 shows that comparing to lower maximizing tendency, higher maximizing tendency show more regret in prevention focus framing than in promotion focus framing. Are maximizers really that unhappy? It depends on the regulatory foci that individuals pursue their best choice and evaluate the object. Implication and application were discussed in term of maximization and regulatory focus literature.
Subjects
maximizer
maximizing tendency
regret
promotion focus
prevention focus
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