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The Analysis of Marketing Strategies for Digital Content Website: The Case of On-line "Zih Wei" Fortune-teller Websites
Date Issued
2007
Date
2007
Author(s)
Ku, Tzu-Chia
DOI
zh-TW
Abstract
The technology of Internet is growing fast and fast, and the internet is becoming the part of our life because it makes our life more convenience.
The internet companies which provide digital content will have problem that is how to let people know about their product and how to let people buy it.
This research analyses the on-line fortuneteller company with ¨zih wei¨ and we focus on two points that are how to find it`s position in the competition market and how to sell their product with the strategy of 4P in a limited resource. We will know about internet marketing and website administration through this research.
The internet companies which provide digital content will have problem that is how to let people know about their product and how to let people buy it.
This research analyses the on-line fortuneteller company with ¨zih wei¨ and we focus on two points that are how to find it`s position in the competition market and how to sell their product with the strategy of 4P in a limited resource. We will know about internet marketing and website administration through this research.
Subjects
網路行銷
數位內容網站
算命網站
網站經營
數位行銷
internet marketing
digital contain website
fortuneteller website
administer website
digital marketing
Type
thesis
File(s)
No Thumbnail Available
Name
ntu-96-R92724010-1.pdf
Size
23.31 KB
Format
Adobe PDF
Checksum
(MD5):ef81274cee09d75b340e6530ba3b1ac1