Multi-choice Goal Programming for Best Decision of Consumer''s Purchasing LCD TV
Date Issued
2008
Date
2008
Author(s)
Chang, Tien-Hsin
Abstract
The model for consumer’s purchasing LCD TV will be first built. Then the model is used as a decision aid to help consumer make an appropriate decision. According to the decision result, the consumer behavior and product selling will be discussed, respectively. The overall suggestion of production and selling will be provided. It is described in details below. . The model for consumer’s purchasing LCD TV is built. It is used to analyze fairly that consumer purchasing LCD TV. According to the suggestions provided by the decision model, while the consumer behavior will be discussed and analyzed. . According to the suggestions provided by the decision model, the situations of selling LCD TV will be discussed and analyzed.. The combination for production and selling will be discussed. Then the best policy of production and selling will be obtained.ased on the above results, the marketing strategies and suggestions will be obtained for helping the LCD TV company to make an appropriate decision for their target market and strategy.
Subjects
Multi-Choice Goal Programming
LCD TV
Decision
SDGs
Type
thesis
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ntu-97-R95724097-1.pdf
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