The Motorcycle Use and Environmental Consciousness of College Students--A Case Study on College Students in Taipei
Date Issued
2011
Date
2011
Author(s)
Yen, Li-Chieh
Abstract
The numbers of private vehicles in Taiwan have been increasing for long, and motorcycle has become the main vehicle among Taiwan college students. This study evaluated how travel socialization affected college students’ norms, habits, and behaviors of travel mode choices in order to help reducing motorcycle use.
An online survey of college students in Taipei with motorcycle driver licenses was conducted and analysised with T-test, One-Way ANOVA, and structural equation modeling, SEM. The result of the first two showed male students had lower intention not to use motorclcles and had higher motorcycle use habit and behavior, and that the time of owing driver’s licenses, the distance between schools and MRT stations, and parents’ safety concerns affected student’s habits and behavior of riding motorcycles.
The path analysis in SEM showed that the three travel socialization constructs, establishment of awareness of consequences, peer influence, and drivers’ license and autonomy, had positive effect on social norm and personal norm, and negative effect on habits. Social norm had positive effect on the intention of not using motorcycles, and habits showed the opposite. Motorcycle use behavior received positive effect from habits but negative effect from the intention of not using motorcycles. Personal norm mediated the negative effect between social norms and habits, and intention mediated the negative effect social norm and personal norm gave to behavior.
Since habits were showed as the strongest contributors of using motorcycle and since social norm and personal norm were keys to decrease the habits and increase the intention of not using motorcycles, how to use the influence of important others to prevent the habit of using motorcycle can be further researched.
Subjects
travel socialization
social norm
personal norm
habits
intention
travel mode choice behavior
structural equation modeling, SEM
Type
thesis
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