Business Plan for the Expansion of an e-Learning Service Site Called Educator.com into Taiwan Market
Date Issued
2012
Date
2012
Author(s)
Chen, Pearl
Abstract
This business plan provides a detailed overview of the services Educator.com provides and how it can translate its success in the United States into the Asia market. Subsequent entrepreneurs in the United States can use this paper as a guide for when they are looking to expand their business overseas. This paper begins with an overview of the business and why the founders wish to expand their business to Asia. It then delves into how the market and culture in Asia differs from that of the United States and the challenges that we as founders will need to face when approaching this expansion. This business plan also provides a detailed analysis of the competitors in the Taiwan industry, the target market in Taiwan, a SWOT analysis, marketing strategies, and financials plans.
With this business plan, we hope to successfully launch and introduce Educator.com to Taiwan. In the future, we hope to one day expand globally. By achieving global expansion, the current status quo that wealthier people will always have access to better education will no longer be true. We will be able to equalize education worldwide.
Subjects
Educator
Online Education
Type
thesis
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