Trust relationship between audiences and media: “Joui-wei rice event” for a case study
Date Issued
2007
Date
2007
Author(s)
Ma, Zi-ming
DOI
zh-TW
Abstract
"Joui-wei rice event" happened in June, 2005. It claimed that "Joui-wei rice" was sold at Gongguan market and let people be afraid of eating outside. After about a week, people found the evidence that "Joui-wei rice video" is fake and they was cheated. I want to know the trust relationship of audience-to-media after the event.
I used "trust theory" to be my main theory. From scholars like Simmel, Luhmann, and Sztompka’s discussion , we know trust, especially system theory, is the important characteristic of modern society and we try to understand the changing meanings of trust. Some media researches also talked about trust line media dependency theory, but I think it's not deep. "Credibility research" begins to study trust form different aspects but quantitative methodology may divide individuals' life situations. Basis on discussion, I want to use qualitative methodology "phenomenological research" as another way.
In my analysis, people think " better to be sure than sorry" because media must tell the truth. When media broadcast all day and people aren't familiar with others, they will believe media system. They don't trust media system because the news is too exaggerated, the media system don't get enough evidence, and they are familiar with others. They also talked about TV rating which is the main reason of the ruining system. I try to describe three types of people attitude of distrust : anxiety, cannot-help-it, and absence.
Subjects
信任
現象學
可信度研究
Simmel
Luhhmann
腳尾飯事件
trust
phenomenology
credibility research
Luhmann
Joui-wei rice event
Type
other
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