How to Invite Foreign Tourists to Japan: Case Study of Shizuoka Prefecture
Date Issued
2015
Date
2015
Author(s)
Furuya, Satoko
Abstract
This case study focuses on Taiwanese travel tendency toward Japan and Shizuoka prefecture. The empirical research attempts to figure out the tendency of Taiwanese tourists when they trip to Japan. Since tourism has stakeholders in many different field, a government should play a leading role in order to invite both existing and potential inbound tourists. Comprehending potential customer’s need and pain point would be a fundamental for a policy design, hence qualitative and qualitative approaches have been taken to fulfill the research objective in this paper. This research applies Shizuoka prefecture, a middle-size local authority in Japan, as a case study. The result suggests the prefecture should focus on single tourism resource, and it should wire the other resources when they propose tourists its attractions, so as to make a different with competitors. The prefecture should also solve the language problem on the public transportation, public place, etc.
Subjects
Tourism
Japan
Inbound
Taiwan
Quantitative research
Qualitative research
Travel
Sightseeing
Trip
Policy
Marketing
Brand awareness
Positioning
Case study
Type
thesis
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ntu-104-R02749048-1.pdf
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