Entry Strategy for Taiwan Diaper Manufacturer Entering India Market
Date Issued
2012
Date
2012
Author(s)
Chang, Chuen-Chuen
Abstract
In the beginning stage of diaper industry development in Taiwan, the main consumption came from domestic demand, which took up three forth of the market. Domestic market gradually reached its full capacity, as well as product quality reaching international standard, international market grew rapidly. China was the biggest export country, and still is today. More than half of Taiwan’s production exports to China. But overly relying on China market is risky. Any change in China market will affect Taiwan. As a result, diversify into other markets and develop new markets are important tasks.
Among other countries, India has a large population and large demand for baby diapers. It is the most suitable country for Taiwan diaper manufacturer.
When people think about India, the first image they have in mind is India is a poor country. They can’ t fathom the potential of development in India. Over the past two decades, India has changed; women are allowed to work, middle class population increases, household income rises, population grows, and disposable income increases. The growth seen in India is nothing compared to any other countries.
This paper will talk about entry strategy for India diaper industry with the
help of five force analysis. Then, how the selection of partners is done based on the trust between each other. Furthermore, how the Taiwan company should position its products based on competitor analysis. Lastly, the discussion of profitability of India market, possible issues faced, and future development will be carried out.
Subjects
India market
diaper industry
foreign investment
Type
thesis
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