Study on Competitive Advantages of French Wine Industry
Date Issued
2015
Date
2015
Author(s)
Tang, Ying-Hwa
Abstract
This research analyses the competitive advantages of French wine industry using SWOT analysis and Diamond model. The research findings encompass: 1) Some French small wine farms may reduce the cost by increasing economic scale. The wine clusters within France are suggested to self-sustain, cooperate and encourage innovation to shape the best global wine cluster. 2) Given the threats from new wine countries, French wine remains its uniqueness in terms of the noble nature and taste. 3) Through diamond model analysis, the competitiveness of French wine stays unbreakable as diamond compared to emerging countries. Furthermore, the French existing diverse sale channel and distribution system including strategic alliance with tourism is irreplaceable, while facing robust challenges worldwide. Extracting from this analysis outcomes to support domestic farming, Taiwan government can consider following diamond model approach to establish clusters. The specific actions can assess the manufacturing elements and domestic demand, and build up effective policy to facilitate wine industry development. The natural conditions of French wine industry may not be imitated, whereas their rigid management mechanism, especially origin wine field brand regulation along with cultural marketing strategy are good practices to be learned.
Subjects
Wine
Industrial Cluster
SWOT Analysis
Diamond model
SDGs
Type
thesis
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ntu-104-P02627024-1.pdf
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