Mobile initiative and firm equity value
Journal
Proceedings ot the 21st Pacific Asia Conference on Information Systems: ''Societal Transformation Through IS/IT'', PACIS 2017
Date Issued
2017
Author(s)
Abstract
Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market. © PACIS 2017.
Subjects
Business strategy; Event study; Firm equity value; Mobile app
Other Subjects
Information systems; Information use; Managerial implications; Mobile app; Mobile applications; Short term; Commerce
Publisher
Association for Information Systems
Type
conference paper