A Structural Analysis of Motivation, Behavior, and motion for Collection
Date Issued
2008
Date
2008
Author(s)
Wang, Yi-Cheng
Abstract
Human beings have been engaged in collecting activity for a long time and such activity has been observed in many cultures. A lot of people, even not professional collectors, have ever devoted themselves to collection from their childhood and accordingly collection is one of human early period’s behaviors. Recently, a special phenomenon, so called “otaku”, has been observed in Japan which describes people fanatic about specific areas. The most conventional behavior the otaku have is collecting all kinds of products and information about specific targets and the otaku are willing to spend bulks of their disposal income on those targets. Such emotion-based commercial potential is unthinkable. Previous studies about collecting behaviors focused on parts of collection. Consequently, the purpose of this study is building up a model, which is bottomed on theories about motives, behaviors, and consumer values for collection in previous studies, to explore the causal relations between consumers’ psychological and behavioral reactions in collecting cycle. This study has received 442 valid questionnaires as research data and adopted LISREL 8.54 to be analysis tool. The result of this study suggested that large proportion of responses have once been engaged in collecting activity and tend to preserve the collections. Moreover, a specific subject is key fundamental element of collection. The motives for self-fulfilling, acquisition, aesthetic, and society would prompt collectors to invest their money and time in collection steadily. The more energy collectors invest, the more complete collections are, and the more they want to keep the collections. Furthermore, collectors would feel emotional satisfaction through preserving and displaying collections.
Subjects
collect
collection
collecting behavior
collecting motives
otaku
extreme consumption
Type
thesis
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