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College of Bioresources and Agriculture / 生物資源暨農學院
Bio-industry Communication and Development / 生物產業傳播暨發展學系
當消費者獲知農產品廣告違規後:廣告涉入度與法律意識對品牌形象與購買意願之影響
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當消費者獲知農產品廣告違規後:廣告涉入度與法律意識對品牌形象與購買意願之影響
Journal
宜蘭大學生物資源學刊
Journal Volume
15
Pages
13-33
Date Issued
2019
Author(s)
林福容(Fu-Jung Lin)
梁朝雲(Chaoyun Liang)
顏榮宏(Jung-Hung Yen)
DOI
10.6175/job.201912_15.0002
URI
http://dx.doi.org/10.6175/job.201912_15.0002
https://scholars.lib.ntu.edu.tw/handle/123456789/554587
Publisher
國立宜蘭大學
Type
journal article