The Analysis of Competitive Strategy for Femtocell Chipset Industry
Date Issued
2014
Date
2014
Author(s)
Lian, Hung-Lun
Abstract
Femtocell base station is developed to overcome the poor indoor communication quality. The advantages of Femtocell are many, including low-power, plug-and-play, low cost and indoor coverage enhancement of mobile broadband network. Thus, it has become the most popular wireless communication product of the next generation.
The company is the only IC design house in Taiwan that has developed complete solutions based on 3G Femtocell baseband chips. Through company research, data collection, market study and literature reviews, this paper explores the opportunities of how a start-up IC design house can leverage its competitive strength and product strategy to tackle with a market that will soon enter the growth stage of its product lifecycle. The paper will also discuss the knowledge and challenges of Taiwanese companies on key technologies of Femtocell.
Subjects
毫微微型蜂巢式基地台
競爭策略
產品生命週期
IC設計
Type
thesis
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ntu-103-R96724030-1.pdf
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