Asymmetric Effect of DistributionIntensity on Marketing Performance: The Moderating Role of Brand Awareness
Resource
Asia PacificManagement Review,14(3),251-262.
Journal
Asia Pacific Management Review
Pages
251-262
Date Issued
2009-10
Date
2009-10
Author(s)
Liu, Hsiu-Wen
Huang, Hengchiang
Lin, Yu-Li
Type
journal article