A Study on Development Strategy of SoLoMo Based Operation System for Multinational Corporations
Date Issued
2012
Date
2012
Author(s)
Wang, Chi-Liang
Abstract
As the progress and integration of internet, computer and telecommunication technologies evolve, people have higher expectation for speed. The term, SoLoMo, was invented followed by the popularity of mobile technology and social network. It contains three concepts in Social, Local and Mobile applications and links information concerning relevant people, time, venues, events and objects. SoLoMo technologies have impacted the world and changed people’s behavior. Applications of new SoLoMo derived business models and opportunities are increasing and noticeable. It could also change the management models of multinational corporations.
Technologies are changing rapidly and the business environment is heading towards globalization. Multinational corporations need to be oriented to the quick movement and improve efficiencies of marketing, communication, knowledge sharing and customer service style. The conceptual SoLoMo operation system provides solutions to cope with the requirements.
SoLoMo based operation system is composed of 4 elements, i.e. company web, bulletin board, database and mobile device. Through the integrated platform, all the stakeholders can improve efficiency in communicating, knowledge sharing, marketing and customer service. SoLoMo based system improves efficiency and makes all related resources of a corporation well used, of which will eventually turn to actual beneficial results.
Subjects
SoLoMo
Operation System
Mobile Technology
Social Network
Multinational Corporations
Type
thesis
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