A study on the key success factors of solar system industry in Taiwan
Date Issued
2010
Date
2010
Author(s)
Chang, Cheng-Tyng
Abstract
The purpose of this thesis is to focus on the study of solar system (specifically renewable energy) industry, and investigate its key success factors (KSF) and the co-opetition behavior among the participants in Taiwan. The 『Industrial structure analysis and key success factors analysis Model』 was used as the research framework. The first step for seeking the key success factors is to identify target customers, followed by in-depth investigation on 『demand analysis』 to understand the customers’ need. The Value Net Model of Co-opetition Theory ( Brandenburger-Nalebuff, 1996）was applied for the competition analysis which accessed competition status and industry posture. Thus, the key success factors were examined through the findings of demand analysis and competition analysis. In the meantime, the co-opetiton behavior among the participants of this industry was also studied.
In summary, this thesis found four key success factors which would affect the business development of solar system industry in Taiwan, including: (1) The integration ability of multiple technologies to create market differentiation. (2) The government’s energy policy and its implementation. (3) The cost reduction on output power per watt by the collective efforts of business alliance. (4) Successful business development in Taiwan, followed by international market aimed to achieve economies of scale. All the participants in the solar system industry could also utilize PARTS model of Co-opetition Theory to change the interactive relationship among them, not only to shape better games for themselves but also to create a win-win outcome for their counterparts.
Subjects
Solar system
Key success factors
Value net
Co-opetition Theory
SDGs
Type
thesis
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