A Study on Service Quality of visitor Centers in Yangmingshan National Park
Date Issued
2009
Date
2009
Author(s)
Lai, Yi-Chen
Abstract
With the increasing incomes, nationals’ demands for leisure time activities also rose. Eco-tourism became the trend of outdoor recreational activity, and national parks are the best place for people to experience the nature. Visitor centers in national parks not only provide basic needs for tourists, but also put environmental education into practice. It’s important to make a study of the visitor centers’ service quality.his purpose of the study was to analyse the service quality of traffic facilities, recreation facilities, staffs and interpretation service of visitor centers in Yangmingshan National Park. The research collected questionnaires from visitors in Yangmingshan, Siaoyoukeng, Lengshuikeng and Erzihping visitor centers. 98, 100, 98 and 101 copies of questionnaires in each visitor center was completed and used for data analysis. Some research findings are concluded as: 1) Tourists with different socio-economic and traveler characteristics have statistically significant different attitudes towards visitor centers service quality. 2) The relation between the tourists’ expected and perceived satisfaction of each visitor center. 3) Analyse each visitor center by four service categories and P.Z.B. scales.angmingshan visitor center should improve the hygiene of restaurant and the position of the interpretation stands. Siaoyoukeng visitor center shoule improve the amount and clean of its toilets, the profession of the staffs and the interpretation service. Lengshuikeng visitor center should improve the parking spaces, the quality of toilets and restaurant and the service attitude of the staffs.he whole evaluation on P.Z.B. scales can sort as reliability, responsiveness, assurance, empathy and tangibles. Yangmingshan visitor center had highest scores of every scale. Lengshuikeng visitor center had the lowest scores in tangibles, reliability and assurance; Siaoyoukeng visitor center had lowest score in responsiveness; and Erzihping visitor center had lowest score in empathy.ccording to the results, manager can improve the recreational facilities in short range, enhance the function of exhibition and audio-visual material in medium range, and implement the environmental education of Yangmingshan national park in long range.
Subjects
National Parks
Visitor Centers
Service Quality
Satisfaction
I.P.A.
SDGs
Type
thesis
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