The Urbanite Desire for the Pastoral Life and Value Pursuit

The life style of modern people is very busy, so people want to escape from this high pressure environment and expect to take a breath. In recent years, more and more people desire to have a pastoral life. Up to 90% of people had pastoral dream. Respecting for pastoral life, from ""The Peach Colony"" of Tao Yuan Ming to ""live in the village of desire"" Concept of modern predecessors and it has become a common phenomenon. Pastoral life may be a retirement plan to many people. What kind of methods will urbanite pursue of pastoral life? What is the practice of pastoral life? The purpose of this study including, explore the motivation of pastoral life; explore the view of pastoral life and the preparations and alternatives; understand the preparations process of the pastoral life practitioners, and the differences between original motivation. This study will divide into three stages: the first stage is to understand what kind of factors drive public pursuing for pastoral? We use content analysis towards Council of Agriculture Executive Yuan held ""N reasons back to the countryside"" of 208 articles in 2013. Second phase of this study, according to the results of the first phase of content analysis, Using semi-structured questionnaire to interview urbanite view of pastoral life, and the difference between preparations in advance or alternatives. In order to achieve the effect of uniform sampling, we choose the district passenger''s largest transit site as a place of interview in Taipei city, and adherence to the theoretical saturated as stop sampling, total interview 130 respondents. The third phase of the study is to further explore the pastoral life practitioners’ motivation, value, preparation, and feeling about original imagination. We use case in-depth interview on 7 pastoral life practitioners. Induction and classification according to the interview content of respondents. After three research stages of this study, we found that pastoral motivation can be divided into two categories: push and pull. The main pull motivator is ""pastoral scenery"", and push motivator is ""escaping from busy life"". The main preparation is ""to save money"" and ""learning"". Urbanite will base on the degree of pastoral life, projecting different alternatives to meet the pastoral life. The main alternative is ""tourism."" Pastoral practice gap has relationship with past growth background, past growth in urban usually feel pastoral practice is hard. They need to adjustment of mentality to overcome. But if past growth in country, they don’t think too fantasy, but they need a period of time to work. No matter what the background they growth, people can get health, promoting social relationships, and spiritual satisfaction. In the future, government can hold the pastoral internship program in holidays. People who have pastoral life can get knowledge before. Furthermore, the gap between pastoral life and reality can be reduce by teaching financial planning.