The Entry Stragety research of Consumer Electronic industry in China market
Date Issued
2006
Date
2006
Author(s)
Kang, Ming-Yuan
DOI
zh-TW
Abstract
The continuous and prompt development of China Economics has given birth to the new group of consumers. The higher-end market, which is composed of 100 million of consumers in middle and high class, has made the investors have to make a new market strategy on how to invest in China. China was considered to be the world factory depending on the cheap labor cost, following the USA, EU, Japan, now it has been transferring to the fourth biggest economics window, it will be the super world market in the future.
The worldwide high-tech industries would have moved to the mainland of China to establish operation foothold, as if by prior agreement. The key purpose is to focus on the large domestic market of the mainland of China. The reason for setting up factories is also because of business development, and to comply with the consideration of worldwide layout. From the brief view of tendency, during the period from 1980 to 2000, as for the entire communication and consumer electronics, the average yearly increasing rate is as high as 21.53%, of which the potential domestic market of consumer electronics was concentrated on all over the world.
The market development of consumer electronics in China is not only because of the promotion of people’s consuming ability, another important reason lies in that the basic environment of consumer electronics has become perfect step by step. Since 1978, when China began to adopt reform and open policy, the real GDP has been increasing from RMB 3,322.2 billion of 1990 to RMB 15,987.8 billion, the average yearly increasing rate reaches as high as 9.8%. China has become the 6th biggest economics state in the world.
Nowadays, the global economics seems to be in better tendency. Considering the global market layout, it is a good choice to invest in a country or region with higher speed of economics development and relative quite stable government system. And the mainland of China just has this kind of advantages. To be paid attention to, among the 500 biggest international companies, currently more than 400 enterprises have invested in China.
Accumulating until August, 2005, the foreign capital invested into China has reached as much as USD 600 billion, which is still the No.1 among developing countries. The large-scale fund pouring into has made China become the manufacturing center in Asia, and the world factory.
In summary, the purpose of such argumentation is to research nowadays what kind of external and internal factors in China market have led to the charm that China has strongly absorbed foreign capital since 20 years ago, and to understand the developing process how the foreign capital enters the China market, as well as to know the existing strategy pattern.
Subjects
消費性電子
進入
大陸市場
策略
Consumer Electronics
Strategy of Market Entry
Market of the mainland of China
Type
other