A Comparative Analysis on the Characteristics of Consumers of New and Old C.B.D. of Taipei City
Date Issued
2008
Date
2008
Author(s)
Ke, Ai-Ling
Abstract
Four aspects of the development of commercial districts are contained, including location, environment, store and consumer, which decide the characteristics of a commercial district. In the consumer-oriented ear, consumers are the core of all the commercial activities and consumer decisions. The occurrence of consumer activities and consumer spending patterns are closely related. Consumer spending patterns represent the corresponding relationship between different characteristics of consumers and commercial establishments. That means consumers of different economic and cultural backgrounds will have different consumer tendencies. Moreover, consumers of different economic and cultural backgrounds belong to different commercial districts and exhibit different patterns of activities. The study tends to comparatively analyze the attributes, behaviors and evaluations of Ximen and Xinyi Commercial Districts by their consumers. Then the attributes of the consumers and the evaluations to the commercial districts are analyzed crossly, in order to find how the attributes of consumers can affect frequency of arrival, degree of fondness and degree of satisfaction. The results show the attributes of consumers of Ximen and Xinyi Commercial Districts are different, but the consumer behaviors are similar. The evaluations of the two commercial districts are not coherent. The appraisal to Xinyi Commercial District by the consumers of the two districts is higher than that to Ximen Commercial District. In other words, the evaluation of Ximen Commercial District is relatively low. According to the discriminant analysis, the attributes of consumers influence their behaviors and evaluations. Four conclusions are made according to the study. First, the occurrence of consumer activities is closely related to spending patterns. Second, consumers are important for the development of commercial districts. Third, each commercial district has its unique cultural and symbolic meaning. Fourth, various patterns of commercial districts reflect multiple social values.
Subjects
Commercial District
Consumer Behavior
Ximen Commercial District
Xinyi Commercial District
SDGs
Type
thesis
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