訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響

The Influence of Message Source-Product Category Relevance, Source Credibility, and Involvement on Product Attitudes

Journal

管理評論

Journal Volume

26

Journal Issue

2

Pages

23-38

Date Issued

2007

Author(s)

蕭中強(Chung-Chiang Hsiao)

邱玉葉(Yu-Yeh Chiu)

盧端雯(Duan-Wen Lu)

DOI

URI

URL

SDGs

[SDGs]SDG8

Type

journal article