Private labels and new product development

Journal

Marketing Letters

Journal Volume

20

Journal Issue

3

Pages

227-243

Date Issued

2009

Author(s)

Hsiao L.

Wu I.-H.

DOI

10.1007/s11002-009-9075-4

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472462

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-70349335799&doi=10.1007%2fs11002-009-9075-4&partnerID=40&md5=e6e859d167639e47db81882de03a0d0c

SDGs

[SDGs]SDG9

Type

journal article