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College of Management / 管理學院
International Business / 國際企業學系
Service Employees as Brand Champions: The Effect of Service Employees’ Branding Behaviors on Brand Outcomes
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Service Employees as Brand Champions: The Effect of Service Employees’ Branding Behaviors on Brand Outcomes
Journal
Academy of Marketing Science World Marketing Congress
Date Issued
2013-6
Author(s)
Jiun-Sheng Chris Lin
Cheng-Yu Lin
En-Yi Chou
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/403657
Type
conference paper
