Choices of Foreign Market Entry Mode for Taiwanese DTV Manufacturers - Perspective of Transaction Cost Economics Theory
Date Issued
2005
Date
2005
Author(s)
Chen, Peter Sheng-Wang
DOI
en-US
Abstract
Thesis Abstract
Executive MBA Program
In International Business Management
College of Management
National Taiwan University
Name: Chen, Peter Sheng-Wang Month/Year: June, 2005
Adviser: Dr. Jaw, Yi-Long
Choices of Foreign Market Entry Mode for Taiwanese DTV Manufacturers
- Perspective of Transaction Cost Economics Theory
This paper reaffirms that the empirical studies and findings developed by several scholars on “the choices of foreign market entry mode” from the perspective of Transaction Cost Economics theory can be applicable to the Taiwanese DTV manufacturers for strategic analysis when they think about entering into foreign markets. This paper is qualitative in nature, and it is descriptive and inferential as well.
This paper further examines the advantages and disadvantages of the four entry modes: exporting, licensing, joint venture, and wholly-owned subsidiary that are widely used in the international entry strategies. From the perspective of Transaction Cost Economics theory, this paper explores the asset specificity of Taiwanese DTV manufacturers in the level of value-chain completeness, and R&D capabilities possessed by the DTV industry in Taiwan. These two specificities play a crucial role for Taiwanese DTV manufacturers to decide their foreign market entry modes. In particular, this paper analyzes how different business models of OEM, ODM and OBM can influence over their choices of foreign market entry modes. This paper also observes that the factors of environmental uncertainties and the level of international experiences can impact on the entry mode decision of the Taiwanese DTV manufacturers. This paper finally summarizes the propositions induced from the empirical studies applicable to the DTV industry in Taiwan. Its managerial implications for managers and its future research direction are discussed too at the end of this paper.
Keywords: Transaction Cost Economics (TCE), Entry Mode, OEM, ODM, OBM
Subjects
交易成本
進入模式
原廠設備製造
原廠設計製造
原廠品牌製造
TCE
Entry Mode
OEM
ODM
Type
other
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