Success factors in micro-celebrity endorsement: The role of informational and narrative content in product recommendation
Journal
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Journal Volume
12204 LNCS
Pages
562-575
ISBN
9783030503406
Date Issued
2020
Author(s)
Yang W.
Publisher
Springer
Type
conference paper