Deconstructing B2B, co-creation and service deployment in East Asia: evidence from Taiwan and PRC manufacturers
Journal
Asia Pacific Business Review
Journal Volume
24
Journal Issue
3
Pages
351-370
Date Issued
2018
Author(s)
Lin, C.-A.
Abstract
Academia and governments have been advocating service deployment as an upgrading strategy for manufacturers for some time now. Existing research findings show that customer co-creation may be a key to service strategy success. However, prior studies have focused on relatively resource-rich and advanced Western contexts. This research examined co-creation’s role on service deployment performance and the conditions that encourage co-creation in the manufacturing business-to-business context of Taiwan and the PRC. The results indicate that co-creation fully mediates the relationship between a firm’s service deployment and customer-perceived value. Additionally, a firm’s product-service significance, capability specificity, supply chain mode and customer-perceived environmental turbulence may significantly influence co-creation.
Type
journal article