A Study on the Attractiveness of the Tourism and Recreation Resources in Bali Waterfront

The purpose of this study was to explore the corelation among visitor’s characteristic, environmental recognization and tourism attraction in Bali waterfront which is a successful tourism destination in recent years in the northern Taiwan. In order to understand the characters of the tourism recreation resources of Bali waterfront, this study use questionnaire and statistical analysis as the research methods; besides, demand side of the tourism is also the main subject in this study. According to the characters of tourism recreation resources in Bali waterfront, this study divided it into five different types, such as “historic culture resources”, “public facility resources”, “private management resources”, “ocean recreation resources” and “ecoloy landscape resources”, and there are different spots under each type. Based on this classified catalogue, the participants could assess the attractiveness of each tourism recreation resource. The result shows that the most appealing resource is “natral environment”, the second is “squares and parks”, and the third is “historical street’. On the aspect of environmental recognization, this study concluded three attributions to demonstrate the environment of Bali waterfront, include “attribution of spot ”, “facility and service” and “accessibility”. Overall, visitors are most agreeable that Bali left bank “has the beauty of natural environment ”, the second is “has prosperous market and foods” and the third is “has special flora and fauna ecology”. In order to understand the research subject distinctly, the segregation of market is one method to apply to. So this study used recreational motivation to identify visitors into three groups which are “the group of relaxed and pleasure-seeking people”, “the group of environmental experiencement people ”and “the group of sporty and casual people ”. The result of research demonstrates that different groups have distinctnesses among social and economy background, recreation characteristic, recognization of environmental attribution and tourism attractiveness. To sum up, the natural environment is the core resource of tourism development in Bali waterfront; therefore, it needs to be protected and conserved while we develope the tourism industry in Bali waterfront.