Managing Organizational Change in a Multinational Firm: A Case Study of EYU Implementation in Taiwan

Change in a Multinational Firm: A Case study of EYU Implementation in Taiwaname: Rob Dombowskydvisor: Chen Ming Shenraduate Institute of Finance – National Taiwan Universitybstracthe business world of today is being challenged in ways that few could have imagined even a short time ago. Firms are working harder to find a competitive edge that will ensure their survival and growth in the marketplace. Continuous change has become the norm for most companies. his paper is written as a case study that describes the introduction of EYU Tax to the Tax Practice of Ernst & Young in Taiwan. It attempts to define the reasons, challenges, processes and results of introducing EYU (i.e. Specific organizational change) within Ernst & Young in Taiwan (a multinational professional services firm in Taiwan) as the Firm strives to meet its goal of becoming the number one firm in the Taiwan market by 2012 as well as the employer of choice.he Tax Practice of Ernst & Young in Taiwan has undergone many changes since 2007 and on June 4, 2008, another change will be implemented that affects every tax professional in the tax department. That change is the introduction of EYU.s this case study indicates, widespread support for the EYU initiative exists at the staff and senior level, however, there is skepticism that the promises made can be delivered on. On the other hand, at the manager and partner level, there is less support as these are the people, who need to change the most.lans to manage this have been put in place and ideas for managing resistance are discussed. In general, the best means of overcoming resistance is to maintain clear and open communications channels. This change was successfully communicated through the execution of a communication strategy, which was built around the EYU Tax framework created by the EYU Tax working group coupled with strong leadership. hile there is no guarantee of success in Taiwan, there is evidence to support that EYU works in other countries. This is represented by the success of EYU in Canada. If the change is delivered on and done so in a timely manner, EYU Tax in Taiwan will undoubtedly be a success. On the other hand, mismanagement of the change process and failure to deliver will lead to cynicism, non-compliance and an uphill battle to repair any damage done.