Competition Strategies and Industrial Analysis of Electronic-Grade Glass Fabric Industry in Taiwan
Date Issued
2007
Date
2007
Author(s)
SUN, KO-CHUAN
DOI
zh-TW
Abstract
Taiwan has been to the corner on the Mother Board market. China will over Japan become the worldwide biggest producer of PCB. The Electronic Grade Glass Fabric is the indispensable material for PCB and will be affected by the rise and/or decline of PCB industry.
The demand declined since year 2000’s sluggish market. In addition, the over expansion worsen the competition environment. The electronic industries experienced the severest test. Continuously price war does not squeeze the profitability only but also twist the ecology of supply chain. And, speed up the production base relocation. In year 2001, E-grade Glass Fabric over supplied for the Global market of electronic products declined drastically. It lashed the industries in Taiwan. Moreover, we shall anxious about the changes of investment environmental in Taiwan, companies move to China are steadily on the increase, etc. We have to face the lower price E-grade Glass Fabric export from China to Taiwan after their local fabric producer developed fast and enter into the WTO.
Based on Porter’s framework of national competitive advantages and industry structure, this thesis conducted a study to the following steps by Taiwanese E-grade Glass Fabric manufacturers in such an oligopoly and matured industry environment.
The five competitors in Taiwan E-Grade Glass Fabric industry, some of them are based on productivity strength, some are based on cost strength, and some are based on technical strength, to hold their market shares. They should consider their own weakness and strength to plan their product position and strategy to avoid blind expansion and price war. For the long-term, the industry shall towards high-value market, high-end products development, vertical merge and/or strategy alliance.
Subjects
電子級玻璃纖維布
印刷電路板
銅箔基板
競爭分析
Electronic Grade Glass Fabric
Printed Circuit Board
Copper Clad Laminate
Competitive Analysis
Type
other